Publisher’s Weekly asks “What Do Teens Want?”


PWK102609cover.jpgDid you see the recent Publishers Weekly cover story, “What Do Teens Want?” The article, which is still available online, presents some interesting data about teen reading trends based on a survey conducted with over 3000 members of Teenreads.com.

As the article admits, the survey reached “an exceptional group” of “über readers,” of which 96 percent were female. Personally, I can’t help wondering about the rest of the teen demographic. What are the reading habits and influences of so-called “non-readers” or occasional readers, particularly boys? Do they seek book information? Where do they go?

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Posted on November 8, 2009, in by Erin and tagged . Bookmark the permalink. Leave a comment.

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