There’s a fairly lengthy piece over at Publishers’ Weekly on “Marketing Mockingjay.” Scholastic’s marketing team sure has been busy! I’m really enjoying the 13-District blog tour. There’s a great variety of YA bloggers taking part. Today the tour stops at one my favourite YA book blogs, GreenBeanTeenQueen, representing District 4.
The hype around Mockingjay was also mentioned in a New York Times piece the other day about the rising number of adults reading YA books. According to the article, “47 percent of 18- to 24-year-old women and 24 percent of same-aged men say most of the books they buy are classified as young adult. The percentage of female Y.A. fans between the ages of 25 and 44 has nearly doubled in the past four years. Today, nearly one in five 35- to 44-year-olds say they most frequently buy Y.A. books. For themselves.”